Whether you are an experienced blogger who needs a refresh on the basics, or a new creator on the block who want to learn more, there’s a couple things you should always keep in mind when it comes to your blog.
Here’s my blogging tips from my own experience writing, but also what I’ve discovered as a reader to make viewing blog post more enjoyable.
Blog Titles: Short and Unique
Blog titles are important- they’re the first thing your readers see when it comes to your blog post.
If you’re titles are too long, you run the risk of being too specific or long-winded, already making you seem like an incompetent writer. Harsh, I know, but the first click is always the most important! It’s just like a book in a library- if you don’t have a catchy title, then your potential readers will leave.
Also try to avoid unnecessary numbers. I’ve seen way too many “Clothing Haul #4” in my reading experience. Try to change it something more unique and interesting like for example: May’s Clothing Haul or Clothing Haul- What’s New In Stores. Having something like a month in the title implies more to a series of posts, but you can always mention in the post itself that’s part of a series! No numbers necessary.
Blog Titles: Keywords and Target Words
Even if you are a casual, hobby blogger, having a basic understanding of keywords is an essential blogging tip.
To put it simply, keywords are used in SEO (Search Engine Optimization) to help you rank in search engines like Google. That means your blog posts that you write will reach more people and bring in more blog traffic. One way to rank is to use Keywords or phrases, which usually means you’ll need your main one in your title. For example, if you write a post about traveling, a keyword or phrase might be “packing list”, or “traveling for cheap.”
Using you keyword again in the rest of your blog post is important, just make sure you don’t keyword stuff!
Headings: Use Them Properly!
Another blogging tip: headings are a great way to separate your text into categories.
If you are writing a particularly long post, multiple heading sizes may be necessary. Think of them like bullet points: you have your main list of bullets, but you can also have sub points under them. Think of Heading 1 and 2 as your main points, and Headings 3 and 4 as your sub points. Most of the time using one heading size seems to work best though for one-topic posts.
Headings also tie into SEO. Make sure your using each heading properly in order, and of course throw in your keyword in some of them as well. You can get very specific with SEO and how to do it properly, including headings. I’m linking the SEO analysis I use here. It’s a great resource if you want more details to optimize your blog.
Images: Use Lots of Photos
Okay, maybe not a lot, but you do at least need some photos.
Visuals keep people reading and interested. I don’t know about you, but I’m much more inclined to reading something if the featured image is interesting, cool, pretty or a mixture of all three. I’ll get into that more in my next point, but for this tip: make sure you use an appropriate amount.
As easy as it is to skip out on photos, it’s really a mistake. Even if your post is very vague or abstract, it can benefit from some relevant photos. Another tip is to think a little outside the box and you can find relevant photos. I like to a photo about every “screen scroll” on desktop, which is roughly every other heading or so. Make sure not to add too many unnecessary photos as well.
Images: Use Good Quality Stock Photos Or Use Your Own!
As much as bloggers would love to use their own photos, many do not have the time or skill to capture, edit and upload their own photos.
This is where stock images come in. I like to use Pexels because it’s build into WordPress, making it extremely easy and quick to use. I’ve also seen people use Unsplash, or pay for the rights for photos of their choosing. Which ever route you go, make sure the images you choose are good quality. They need to have good lighting, be in focus and be easy on the eyes to look at.
If you use your own photos, I recommend using apps like Lightroom and Snapseed to edit your photos if you know what your doing. Or, an app like Foodie where they have presets for you where you don’t have to worry about editing. I’ve seen some bloggers use DSLR cameras, but your phone should work perfectly fine.
Body Text: Start With a Short Sentence
You may notice when you read some professional blogs that they have short paragraphs, especially at the start of a new topic.
I remember reading a post that talks about drawing the eye down from each paragraph. Have a short, one-sentence starting paragraph and then get a little longer each paragraph afterwards. It’s definitely not necessary, but I find the look of it to be aesthetically nice, and it’s easier to skim than one big paragraph.
Even if you don’t take this blogging tip to a tee, consider separating your paragraphs to make them easily to read. Having big text is something I also see a lot of professional, big blogs use so that’s something to consider as well.
Body Text: Ideal Post Length?
There’s not really an ideal post length, although it depends more on your topic.
SEO likes you to have a minimum of at least 50 words which is very short, but also very reasonable. Some topics may be very limited in length such as a short how-to posts. It might be hard to squeeze out 1,500 words so don’t force it with unnecessary information just for the sake of a longer post. But also don’t do the opposite: forcing a complex, detailed post into a 300 word format.
As for myself, I write about 1,000 words on average each post these days. If you are trying to get the most SEO-focused ideal word count, it’s recommended to have 1,500-2,500 words per post. Although you run the risk of scaring away intimated readers, so anywhere near 1,000 words works best for casual posts.
Niches: Stick to One or Two
Niches is another topic I see argued: do you really need a niche?
I’ve seen bloggers thrive with a wide variety of niches, but also bloggers with only one or two main niches. In case you don’t know, niches refers to your main topic of your blog, basically how you would categorize it based on what you post about. For example, I’d say I’m a beauty blogger niche with a sub-niche in lifestyle and blogging tips.
If you are going to be involved in a lot of niches, I’d say try to pick ones that work well together. For example: lifestyle and motherhood, college and finances, beauty and lifestyle, etc. You can really make two niches fit together if you try hard enough or advertise yourself as a mash-up of two. Either way, my blogging tip is to pick a niche or two that you like, because that’s the most important thing.
Links: How to Incorporate Links
I’ve seen bloggers use links in a ton of different ways, but if you plan to monetize your blog, you might want to use affiliate links.
Affiliate links can be a great option once you know your way around them. There’s things to consider like different companies, cookie length and so on when choosing what program to go with. When you are new, it’s especially hard to find programs that’ll accept you.
Besides affiliate links, it’s generally a good idea to link a product if you are talking about it extensively. For example, for beauty posts I try to list the products or with a recommendation list, I make sure that there’s easy-to-see links. It’s also good to have internal ping backs, also known as internal links. Plug in your relevant previous posts, and you’re more likely to get more views.
Content: Host Guest Posts and Collabs
Another great blogging tip to consider is allowing collabs and guest posts.
You can host your own guest posts- where someone writes an approved topic for your blog and you post it under their name. It can be great if you don’t have the time to write, or even just to make connections with other bloggers. Consider also making a guest post for someone’s blog. It’s free advertising, and it gets your blog name out there as well as being a backlink opportunity (another website linking back your own website).
Collabs can be a really fun post. There’s several ways to go about it, but they involve collaborating with one or more bloggers on a certain topic. For example, I’ve collabed in the past with nine other bloggers where I wrote a small segment for a single blog post. But there’s also collabs where you and someone else post on the same topic at the same time. They’re fun to write and a great way to publicize your blog while also getting to know some more people.
Related Post: My 10-person collab on Olivia’s blog
Promotion: Promote on Social Media Outlets
One of my biggest blogging tips is to keep promoting your content!
You should be promoting just as much if not more than you write. I’ve heard people finding amazing success using Pinterest, although it can be difficult to take off at the start. Twitter has been the game changer for me, and has more than doubled my monthly views when I started using it. It takes a lot of time, but promoting your posts under comment swaps, RTing other’s pinned tweets and regularly posting about your brand new posts helps immensely. It’s not very difficult, but takes a chunk of time to do every day.
There’s also Instagram and Facebook that have worked well for some people depending on their niche and target demographics. Really, just explore what works well for you. I’ve seen some people love and hate apps like Instagram for their blogs depending on their preferences. Find out which are the easiest and most beneficial to your blog.
Promotion: Promote Your Old Content
It’s easy to get so wrapped up in advertising your brand new post that you’re proud of, but it’s also important to promote your old posts as well.
Sometimes your viewers might miss a post, or after seeing it a few times, finally decide to click on it. You may have new viewers, or readers in a different timezones so it’s important to constantly be promoting all your work.
By promoting old work, you are also getting more diverse traffic on your blog. Instead of having 50 views on just one post, now you have a variety of views all across your blog. It’s a great way to get the most value out of your writing, and making sure enough of the right people see what you post. A win-win for everyone, really.
Related Post: Blogging Schedule- How I Schedule My Day
Branding: Be Authentic, Unique and Professional
My last blogging tip is the overall important of branding.
This is especially important for profitable blogs, but even hobby bloggers can learn and benefit from branding. Think about how your blog name and logo tie into each other. Do you have certain colors you like to use? Consider making a branded color theme that you can use across platforms to make sure everything matches. Adobe colors has been a great resource for me.
And, of course, be authentic and unique. Nobody will want to read your content if it’s the same as everyone else’s!
So here are 13 different blogging tips! I hope you found this useful and inspired those who are a little lost on how to make your blog professional. Let me know if these tips helped you!